Geek: Definition

May 30, 2008

Found this awhile back at gapingvoid.com. I think it helps make it okay to be a geek. I think it suggests that it’s essential that you be a geek about something.

“My definition of a geek is, “Somebody who socializes via objects.”

When you think about it, we’re all geeks. We’re all enthusiastic about something outside ourselves. For me, it’s marketing and cartooning. For others, it could be cellphones or Scotch Whisky or Apple computers or NASCAR or the Boston Red Sox or Bhuddism. All these act as Social Objects within a social network of people who care passionately about the stuff.

Whatever industry you are in, there’s somebody who is geeked out about your product category. They are using your product [or a competitor’s product] as a Social Object.

If you don’t understand how the geeks are socializing- connecting to other people- via your product, then you don’t actually have a marketing plan. Heck, you probably don’t have a viable business plan.”

It’s okay, go geek out on something. You’ll like it!