What’s in a name?

August 27, 2008

I was looking at my blog stats today and saw that the traffic I was receiving from Google and the like don’t exactly matchup with the topics I’m talking about. They’re mostly searchs for “cheap wine”! LOL

Guess I have a lot to learn about how search indexes work.

From what I do know about SEO it seems that Google is prioritizing the name of the blog over the content. I’ve read Google gives content that’s emphasized preferential treatment. Titles, headings even bold and italics are more important than body text. Go figure.

So, with that said I think it’s time I changed the title and tag line to something more relevant.

Originally I had “Life’s too short to drink cheap wine.” as my Blog Title and “My maternal grandfather, Robert Smith, used to say this to me a lot as a kid.” as the tagline. Gotta document your history!

Okay then, what should I use? I talk about Revit and BIM of course, but I also talk about work processes and how our assumptions and traditions affect how and why we work. So how do you say that in a way that Google likes? What’s another word or phrase for all that?

It has something to do with marketing as well (I’m heavily influenced by Seth Godin and his writings and thoughts). Seth uses the word zooming to describe the process of continual changes and how they’re critical to business growth and success so that’s another keyword that might work.

How about “Zooming with Revit” and “thoughts on Revit Architecture, BIM and how they change the process” for a tagline?

Yeah, that’s not bad. Let’s try that and see what happens.

Now, what do I do about the URL! LOL


Market Advantage

January 29, 2008

I think that using BIM as a means to a market advantage is short lived.

You need to be 10 times better than everyone else… not 10% better. A little better doesn’t cut it… neither does a little faster or a little cheaper.

You have to be A LOT better… A LOT cheaper… A LOT faster. You don’t want to do cheaper or faster. That’s not Architecture.

So you have to be better. Remarkably better.

You need to create a “Purple Cow”, as writer, blogger, marketer, etc. Seth Godin writes about in his books and blogs (and btw… if you haven’t heard of this guy you should start reading his blog at http://sethgodin.typepad.com/)


Drafting vs Modeling

January 8, 2008

Listening to more Seth Godin and am once again struck by the idea that our industry has been operating under the assumption that it takes a lot of warm bodies to document Architecture.

Manual drafting was a tedious endeavor and it took a lot of people to produce the work. It was so labor intensive that people with the right skills were often hired to do nothing more than draft. Computer Aided Drafting did little to change things… if anything it has made the problem worse over the years instead of better.

When AutoCAD first began being used in offices it was only used for Floor Plans… drawings that were useful on more than one sheet and for more than one profession.

Somewhere along the way we began producing more and more work in CAD and we got further and further away from what we were documenting and how and what we should be documenting. We began to add more and more detail into the drawings because we could. We began focusing on detail and nuisances and details that we never would have considered before… or at least focusing on them at smaller scales than we did when manually drafting. All this, and more, has lead us to see AutoCAD as a liability instead of an asset and now seems to require more time and, arguably, more people than it should.

Revit starts to change this… or at least it can if we take what we, hopefully, learned from the transition from manual to digital drafting. The truth is one person who knows what they’re doing in Revit can produce the rough documentation of a project in a fraction of the time it used to take a team of drafters.

If one person can replicate the production of several in less time and with greater accuracy and tighter coordination what does that mean for the industry?

Or… as I’ve been asking at the office… what would you do if you weren’t drafting?