What’s in a name?

August 27, 2008

I was looking at my blog stats today and saw that the traffic I was receiving from Google and the like don’t exactly matchup with the topics I’m talking about. They’re mostly searchs for “cheap wine”! LOL

Guess I have a lot to learn about how search indexes work.

From what I do know about SEO it seems that Google is prioritizing the name of the blog over the content. I’ve read Google gives content that’s emphasized preferential treatment. Titles, headings even bold and italics are more important than body text. Go figure.

So, with that said I think it’s time I changed the title and tag line to something more relevant.

Originally I had “Life’s too short to drink cheap wine.” as my Blog Title and “My maternal grandfather, Robert Smith, used to say this to me a lot as a kid.” as the tagline. Gotta document your history!

Okay then, what should I use? I talk about Revit and BIM of course, but I also talk about work processes and how our assumptions and traditions affect how and why we work. So how do you say that in a way that Google likes? What’s another word or phrase for all that?

It has something to do with marketing as well (I’m heavily influenced by Seth Godin and his writings and thoughts). Seth uses the word zooming to describe the process of continual changes and how they’re critical to business growth and success so that’s another keyword that might work.

How about “Zooming with Revit” and “thoughts on Revit Architecture, BIM and how they change the process” for a tagline?

Yeah, that’s not bad. Let’s try that and see what happens.

Now, what do I do about the URL! LOL